Citation link:
Authors:
Данчева, Десислава Петкова; Dantcheva, Dessislava Petkova; Танева, Невяна Пандова; Taneva, Neviana Neviana
Title:
Иновационен подход при внедряване на високо технологичен продукт - PET приформи в условията на преход към пазарна икономика
Other Titles:
Innovative approach to the problem of inculculation of highly technological product under the conditions of a transition to market economy
Date of Issue:
1995
Is Part of:
Proceedings of the Technical University – Sofia, 48(5), 1995, pp. 367-372
Publisher:
Технически университет - София
Type:
Article
Language:
bul
Subject:
PET приформи; нетрадиционни маркетингови подходи; полиетилентерефталатни заготовки
Abstract:
Under the conditions of the transition in our country, the innovations are of great importance. The efficiently used unconventional marketing approaches and the provision of high competitive for the product, whose production does not exist in the country, are taken as basis for the present elaboration. Particularly attention is paid to the search of new solutions for the increase of the long-term effectiveness of the investments concerning a concrete project for production of PET-preforms.
Description:
Съдържа фигури. – Библиогр., с. 372.
