Заглавие:Маркетинг в железопътния транспорт
Автор:Томова, Биляна Иванова; Tomova, Biliana IvanovaДата:1995Резюме:The lecture analyzes results from the first (classical) market research in Bulgarian State Railway. It shows some special features of railway market and holds out the possible research prospektsБиблиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Влияние на валутния курс върху външнотърговския баланс на България
Автор:Николов, Хари Станков; Nikolov, Hary StankovДата:1995Резюме:This document will deal with one the most present problem in Bulgaria. We ’ll give a significant attention to the potential fore casts dedicated to the stimulation of export though a traditional way — a gradual reduction of the national rate of exchange. This analysis will be made in sectors as well as for import as for export. We will also ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Икономическият растеж в европейската общност през следващите две години
Автор:Владимирова, Маргарита Йорданова; Vladimirova, Margarita YordanovaДата:1995Резюме:The conclusions of the European Community of 17.05.1995 in Strasbourg — her forecasts for 1995/96 are for overall satisfaction the following: dynamic in export and in¬vestment. In 1995 the growth will be 3,1%, and for 1996 they foresee some decline to 2,9%. The inflation for period of 2 years will stay at 3,2%. As always the medal has two ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Финансиране на науката - състояние и перспективи
Автор:Лалева, Цонка Петрова; Laleva, Zonka PetrovaДата:1995Резюме:This abstract analizes the status and sources for flnansing the science at the period of structure changes.
In condition of market economy science requires from new state politic: legislation (Low of Science) and fiscal policy (state budget- financing and outbudget soures).Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Устойчиво еколого-икономическо развитие на България
Автор:Балинов, Балин Борисов; Balinov, Balin BorisovДата:1995Резюме:Bulgaria needs some change of the for balanced economic development. Now the world stands in the age of the ecology then we must give new meaning to the economic process of growth with sensibility use of the scantily economic resources. The humanity must give a new meaning to the influence on the nature and to concentrate the effort for a ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Организационно - икономическо проектиране на системата за управление на рисковата фирма
Автор:Джонев, Тодор Стойнев; Djonev, Todor StoynevДата:1995Резюме:In the offered article are on view the methods for management of risk firms' for new. technologies which need special approach.
The analysis and synthesis of the offered for practical use methods for management of risk firms for new technologies is based on Bulgarian and foreign experience. There are explored almost all factors and there ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Разменният механизъм между безработица и инфлация
Автор:Милчев, Цачо Йотов; Miltchev, Tsatcho IotovДата:1995Резюме:The possibilities of curved line of Fillips has been analysed in this work to decrease the level of the unemployment at the expense of the increase the inflation, or a contrariwise — to depress the inflation at the expense of increase the unemployment. Here has been expressed some doubts about the possibilities of this exchange mechanism ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Иновационен подход при внедряване на високо технологичен продукт - PET приформи в условията на преход към пазарна икономика
Автор:Данчева, Десислава Петкова; Dantcheva, Dessislava Petkova; Танева, Невяна Пандова; Taneva, Neviana NevianaДата:1995Резюме:Under the conditions of the transition in our country, the innovations are of great importance. The efficiently used unconventional marketing approaches and the provision of high competitive for the product, whose production does not exist in the country, are taken as basis for the present elaboration. Particularly attention is paid to the ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Изследване на възможностите за разширяване приложението на TS и SA методите в мениджмънта
Автор:Касянова, Александра Страхилова; Kassianova, Alexandra Strahilova; Стоименова, Мая Методиева; Stoimenova, Maya Metodieva; Танева, Невяна Пандова; Taneva, Nevayna PandovaДата:1995Резюме:The possibilities for improvements the quality of the computer program given in advance are researched. They are solving the problems, connected with scheduling of personnel in a hospital. The limit conditions are given in advance. The highest speed of the process of making decisions is succeeded. The results are better than found so far.Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Комплексна оценка на стратегически решения
Автор:Ганчев, Панайот Асенов; Gantchev, Panayot Asenov; Велев, Светослав Димков; Velev, Svetoslav DimkovДата:1995Резюме:This work suggests one possible joint (complex) solution of the following two problems at setting corporate strategy (CS) of the little and medium firms:
1. Using of contradictory expert estimates, affecting quantitive, others qualitative charac-teristics of the business at setting CS.
2. Using of most detailed mod ells of the future ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Управленският процес
Автор:Ганчев, Панайот Асенов; Gantchev, Panayot AsenovДата:1995Резюме:The managing process is interrelated series of activities of managing personnel, changing the state of internal environment of the business organization. They are orientated towards its objectives. The managing process integrates three levels of activities: functional, technological and working. There mutual improvement leads to one efficient ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Икономическо значение на маркетинг комуникациите на фирмата
Автор:Велев, Младен Стефанов; Velev, Mladen StefanovДата:1995Резюме:In this work a attempt for systematization of the main directions in which the economic importance of the marketing communications of the firm appears is made. The relations between the communication results of tools as advertising, public relations, publicity, personnel selling etc. with financial results of the firms are considered.Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Инвестиция ли са маркетинг комуникациите?
Автор:Велев, Младен Стефанов; Velev, Mladen StefanovДата:1995Резюме:In the economic practice the expenses of the firms for marketing communications are considered as current expenses. In the same time there are many reasons for their acceptance as investment expenses. In this work a attempt for underlying the idea that the firm's expenses for marketing communications are an investment is made. Many special ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Трудова етика и потребителска култура в условията на икономика в преход
Автор:Сотирова, Даниела Василева; Sotirova, Daniela VasilevaДата:1995Резюме:In this paper the concepts of work ethic, protestant work ethic, consumer culture and ethic of wealth are analysed in the light of their historical modification under modern and postmodern conditions. Pressing debates in new research fields as business ethics, economic anthropology and economic psychology are generalized.Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Приложение на диагностичния анализ при разработване на бизнес-план
Автор:Дончев, Димитър Лозанов; Dontchev, Dimitar LozanovДата:1995Резюме:The opportunity for using the diagnostic analysis of production systems is ob¬served in the paper. The goals and the steps of the analysis are defined and the main directions and parameters that character the status the subject are also observed. The procedure of the diagnostic analysis is dealt with also.Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Определяне на икономическия срок на годност на дълготрайни активи
Автор:Димитров, Йордан Стоянов; Dimitrov, Jordan StoyanovДата:1995Резюме:The main goal of this article is to find out a possibilities of minimum expense and time needed economical life of fixed assets to be defined.
The approach used here is based on expert assessment and has been used successfullyБиблиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Икономическа оценка на тактически инвестиционни решения
Автор:Димитров, Йордан Стоянов; Dimitrov, Jordan StoyanovДата:1995Резюме:The goal of this article is to show possibilities to use new approaches to short¬term investment decisions.
The approach is practically experimented in case with economical assessment of short¬term advertising project.Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Организация на производството и създаването и функционирането на конкурентоспособно предприятие
Автор:Калигорова, Мая Христова; Kaligorova, Maja HristovaДата:1995Резюме:With the establishment and functioning of a competitive company, ther has to be a contemporary conditions-releated organisation not only of the produktion processes, but also of the whole structure of the company.
Analysis shows that an effective production is result of the availability of a relevant organization. The availability of all ...Библиотека:
TECHNICAL UNIVERSITY - SOFIA
Заглавие:Инженерен подход в мениджмънта
Автор:Алвасов, Божидар Симеонов; Alvasov, Bojidar Simeonov Т; Лефтерова, Татяна Кирилова; Lefterowa, Tatiana KirilovaДата:1995Резюме:Created in the 20 s in the USA Industrial Engineering that has reached a qualitative new development nowadays by applying the systematic approach, has become an independent scientific and practical field. Its basic problem is the purposeful projecting of elaborate systems of people and other kind of resources.Библиотека: