Title:Маркетинг в железопътния транспорт
Author:Томова, Биляна Иванова; Tomova, Biliana IvanovaDate:1995Abstract:The lecture analyzes results from the first (classical) market research in Bulgarian State Railway. It shows some special features of railway market and holds out the possible research prospektsLibrary:
TECHNICAL UNIVERSITY - SOFIA
Title:Влияние на валутния курс върху външнотърговския баланс на България
Author:Николов, Хари Станков; Nikolov, Hary StankovDate:1995Abstract:This document will deal with one the most present problem in Bulgaria. We ’ll give a significant attention to the potential fore casts dedicated to the stimulation of export though a traditional way — a gradual reduction of the national rate of exchange. This analysis will be made in sectors as well as for import as for export. We will also ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Икономическият растеж в европейската общност през следващите две години
Author:Владимирова, Маргарита Йорданова; Vladimirova, Margarita YordanovaDate:1995Abstract:The conclusions of the European Community of 17.05.1995 in Strasbourg — her forecasts for 1995/96 are for overall satisfaction the following: dynamic in export and in¬vestment. In 1995 the growth will be 3,1%, and for 1996 they foresee some decline to 2,9%. The inflation for period of 2 years will stay at 3,2%. As always the medal has two ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Финансиране на науката - състояние и перспективи
Author:Лалева, Цонка Петрова; Laleva, Zonka PetrovaDate:1995Abstract:This abstract analizes the status and sources for flnansing the science at the period of structure changes.
In condition of market economy science requires from new state politic: legislation (Low of Science) and fiscal policy (state budget- financing and outbudget soures).Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Устойчиво еколого-икономическо развитие на България
Author:Балинов, Балин Борисов; Balinov, Balin BorisovDate:1995Abstract:Bulgaria needs some change of the for balanced economic development. Now the world stands in the age of the ecology then we must give new meaning to the economic process of growth with sensibility use of the scantily economic resources. The humanity must give a new meaning to the influence on the nature and to concentrate the effort for a ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Организационно - икономическо проектиране на системата за управление на рисковата фирма
Author:Джонев, Тодор Стойнев; Djonev, Todor StoynevDate:1995Abstract:In the offered article are on view the methods for management of risk firms' for new. technologies which need special approach.
The analysis and synthesis of the offered for practical use methods for management of risk firms for new technologies is based on Bulgarian and foreign experience. There are explored almost all factors and there ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Разменният механизъм между безработица и инфлация
Author:Милчев, Цачо Йотов; Miltchev, Tsatcho IotovDate:1995Abstract:The possibilities of curved line of Fillips has been analysed in this work to decrease the level of the unemployment at the expense of the increase the inflation, or a contrariwise — to depress the inflation at the expense of increase the unemployment. Here has been expressed some doubts about the possibilities of this exchange mechanism ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Иновационен подход при внедряване на високо технологичен продукт - PET приформи в условията на преход към пазарна икономика
Author:Данчева, Десислава Петкова; Dantcheva, Dessislava Petkova; Танева, Невяна Пандова; Taneva, Neviana NevianaDate:1995Abstract:Under the conditions of the transition in our country, the innovations are of great importance. The efficiently used unconventional marketing approaches and the provision of high competitive for the product, whose production does not exist in the country, are taken as basis for the present elaboration. Particularly attention is paid to the ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Изследване на възможностите за разширяване приложението на TS и SA методите в мениджмънта
Author:Касянова, Александра Страхилова; Kassianova, Alexandra Strahilova; Стоименова, Мая Методиева; Stoimenova, Maya Metodieva; Танева, Невяна Пандова; Taneva, Nevayna PandovaDate:1995Abstract:The possibilities for improvements the quality of the computer program given in advance are researched. They are solving the problems, connected with scheduling of personnel in a hospital. The limit conditions are given in advance. The highest speed of the process of making decisions is succeeded. The results are better than found so far.Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Комплексна оценка на стратегически решения
Author:Ганчев, Панайот Асенов; Gantchev, Panayot Asenov; Велев, Светослав Димков; Velev, Svetoslav DimkovDate:1995Abstract:This work suggests one possible joint (complex) solution of the following two problems at setting corporate strategy (CS) of the little and medium firms:
1. Using of contradictory expert estimates, affecting quantitive, others qualitative charac-teristics of the business at setting CS.
2. Using of most detailed mod ells of the future ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Управленският процес
Author:Ганчев, Панайот Асенов; Gantchev, Panayot AsenovDate:1995Abstract:The managing process is interrelated series of activities of managing personnel, changing the state of internal environment of the business organization. They are orientated towards its objectives. The managing process integrates three levels of activities: functional, technological and working. There mutual improvement leads to one efficient ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Икономическо значение на маркетинг комуникациите на фирмата
Author:Велев, Младен Стефанов; Velev, Mladen StefanovDate:1995Abstract:In this work a attempt for systematization of the main directions in which the economic importance of the marketing communications of the firm appears is made. The relations between the communication results of tools as advertising, public relations, publicity, personnel selling etc. with financial results of the firms are considered.Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Инвестиция ли са маркетинг комуникациите?
Author:Велев, Младен Стефанов; Velev, Mladen StefanovDate:1995Abstract:In the economic practice the expenses of the firms for marketing communications are considered as current expenses. In the same time there are many reasons for their acceptance as investment expenses. In this work a attempt for underlying the idea that the firm's expenses for marketing communications are an investment is made. Many special ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Трудова етика и потребителска култура в условията на икономика в преход
Author:Сотирова, Даниела Василева; Sotirova, Daniela VasilevaDate:1995Abstract:In this paper the concepts of work ethic, protestant work ethic, consumer culture and ethic of wealth are analysed in the light of their historical modification under modern and postmodern conditions. Pressing debates in new research fields as business ethics, economic anthropology and economic psychology are generalized.Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Приложение на диагностичния анализ при разработване на бизнес-план
Author:Дончев, Димитър Лозанов; Dontchev, Dimitar LozanovDate:1995Abstract:The opportunity for using the diagnostic analysis of production systems is ob¬served in the paper. The goals and the steps of the analysis are defined and the main directions and parameters that character the status the subject are also observed. The procedure of the diagnostic analysis is dealt with also.Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Определяне на икономическия срок на годност на дълготрайни активи
Author:Димитров, Йордан Стоянов; Dimitrov, Jordan StoyanovDate:1995Abstract:The main goal of this article is to find out a possibilities of minimum expense and time needed economical life of fixed assets to be defined.
The approach used here is based on expert assessment and has been used successfullyLibrary:
TECHNICAL UNIVERSITY - SOFIA
Title:Икономическа оценка на тактически инвестиционни решения
Author:Димитров, Йордан Стоянов; Dimitrov, Jordan StoyanovDate:1995Abstract:The goal of this article is to show possibilities to use new approaches to short¬term investment decisions.
The approach is practically experimented in case with economical assessment of short¬term advertising project.Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Организация на производството и създаването и функционирането на конкурентоспособно предприятие
Author:Калигорова, Мая Христова; Kaligorova, Maja HristovaDate:1995Abstract:With the establishment and functioning of a competitive company, ther has to be a contemporary conditions-releated organisation not only of the produktion processes, but also of the whole structure of the company.
Analysis shows that an effective production is result of the availability of a relevant organization. The availability of all ...Library:
TECHNICAL UNIVERSITY - SOFIA
Title:Инженерен подход в мениджмънта
Author:Алвасов, Божидар Симеонов; Alvasov, Bojidar Simeonov Т; Лефтерова, Татяна Кирилова; Lefterowa, Tatiana KirilovaDate:1995Abstract:Created in the 20 s in the USA Industrial Engineering that has reached a qualitative new development nowadays by applying the systematic approach, has become an independent scientific and practical field. Its basic problem is the purposeful projecting of elaborate systems of people and other kind of resources.Library: