Томова, Биляна Иванова; Tomova, Biliana Ivanova
Маркетинг в железопътния транспорт
Market research into the railway transport
1995
Proceedings of the Technical University – Sofia, 48(5), 1995, pp. 405-410
Технически университет - София
0374-342X [issn]
Article
bul
маркетинг; железопътен транспорт; пътническите жп превози
The lecture analyzes results from the first (classical) market research in Bulgarian State Railway. It shows some special features of railway market and holds out the possible research prospekts
Библиогр., с. 410.