Citation link:
Authors:
Велев, Младен Стефанов; Velev, Mladen Stefanov
Title:
Икономическо значение на маркетинг комуникациите на фирмата
Other Titles:
Economic importance of the marketing communications of the firm
Date of Issue:
1995
Is Part of:
Proceedings of the Technical University – Sofia, 48(5), 1995, pp. 345-350
Publisher:
Технически университет - София
Identifiers:
0374-342X [issn]
Type:
Article
Language:
bul
Subject:
маркетинг комуникации на фирма; реклама и връзки с обществеността; финансови резултати на фирмата
Abstract:
In this work a attempt for systematization of the main directions in which the economic importance of the marketing communications of the firm appears is made. The relations between the communication results of tools as advertising, public relations, publicity, personnel selling etc. with financial results of the firms are considered.
Description:
Съдържа фигури. – Библиогр., с. 350.
