Citation link:
Authors:
Велев, Младен Стефанов; Velev, Mladen Stefanov
Title:
Инвестиция ли са маркетинг комуникациите?
Other Titles:
Are the marketing communications an investment?
Date of Issue:
1995
Is Part of:
Proceedings of the Technical University – Sofia, 48(5), 1995, pp. 339-344
Publisher:
Технически университет - София
Identifiers:
0374-342X [issn]
Type:
Article
Language:
bul
Subject:
маркетинг комуникации; разходи за маркетингови комуникации
Abstract:
In the economic practice the expenses of the firms for marketing communications are considered as current expenses. In the same time there are many reasons for their acceptance as investment expenses. In this work a attempt for underlying the idea that the firm's expenses for marketing communications are an investment is made. Many special features of this kind of investments are showed.
Description:
Библиогр., с. 343.
